The 3 qualities of a great product
Published in
6 min readOct 16, 2020
There are 3 main qualities that make a great product, according to the Kano model. Each of these 3 qualities speaks to a distinct response we can observe in users to the way a product behaves. If one of these qualities is neglected in the product development process, then we risk creating a lack-luster offering which is not likely to be competitive or profitable.
